Ashton Howe Videographer has launched a fabulous rebrand and we are delighted to share this insight into the man behind the video camera!
What inspired you to start your own business?
I’m not really qualified to do anything else, this is the only thing I’m good at besides making coffee and video games. In all seriousness, I started shooting weddings on Hamilton Island and I’d never thought weddings would be something in my future. I wanted to direct short films and what not, but it’s really all about telling stories. I found myself really creatively invigorated by seeing people’s special days come together, each wedding is different and I never stop being inspired by the couples. Wedding filmmaking allows me to be as creative as I want, but it really all comes back to the couple.
What has been your favourite part so far?
Getting to travel around Tasmania since moving back here has given me a whole new appreciation for my home and seeing couples and loved ones come together. I’ve also been fortunate enough to make some amazing friends through the wedding industry. I don’t know what I’ve done to deserve them all but I’m very lucky.
What has been the biggest challenge in running your own business?
Confidence in myself is not something I’ve ever been comfortable with, when I started I just did it. Almost like tunnel vision. If I had stopped to think about it too long I would have talked myself out of it for sure. The technical side to things you can learn, but the hardest part is just trying to re-evaluate myself and have value in what I do. I have good days and bad days just like anyone.
What is your motivation–gets you up every morning and keeps you focused as a business owner?
My partner is my biggest inspiration. As tacky as that sounds she is the person that grounds me and motivates me and help see value in what I do. I’m also terrified of repeating myself, if I’m not feeling creatively challenged and motivated then it’s time to reassess things. I’m always striving to create something visually unique without it being over the top. I could edit a wedding film to look like an episode of Top Gear and make it really flashy, but ultimately that doesn’t inspire me and it doesn’t relate to the couple. I just love telling stories. The couples do all the work.
What did you do before you launched your business?
A whole lot of sitting around and being too scared of the real world to get out there and do things. I’m afraid of failure and I’m afraid of success. I did some corporate video with a friend of mine and lots and lots of school and TAFE. I got my Advanced Diploma in Film & Media but it wasn’t until I started with weddings that I found something I could get inspired with that was also attainable.
What are three words that best describe you?
Awkward. Sleepy. Hungry.
Are your core values in business the same as your personal ones?
Very much so, I don’t consider myself a great business person and I don’t always jive with that mindset. I never went out thinking “I’m going to run a successful business and make money” because I’m just not wired that way. Everything is personal. Everything is emotional. Doing bookwork and the business aspect is just a necessary task to get to where I want to be.
Describe your typical work day.
Well these days it’s a bit weird. I’m working from home right now so I have to be self motivated which doesn’t always come easy. I edit usually from 9-5 and sometimes in the evening. Coffee breaks and taking the dogs for a walk is a nice mental refresh after staring at screens all day. Watching someone edit and talk to themselves is quite boring.
What’s your favourite lunch food?
Sushi, burritos, burgers. Basically all food that is wrapped in more food. But I often skip lunch as I get stuck into editing and I don’t like breaking that flow.
Which small businesses are you inspired by?
There’s so many amazingly talented people in Tasmania. The kind of talent where you look at their work and think “oh I should just give up because I’ll never be this good.” Jon Gazzignato, By The Wilde Photography, Astrid Simone Photography, Rosie Hastie, Kevin Gintzburger, Artaud & Co. Of course my partner at Found In Earth is the best but I’m a little biased.
If you could go back to the beginning knowing what you know now, what would you have done differently?
How far back are we going? High school? I’d tell myself to enjoy life and not be such a moody douche.
If you mean back to the beginning of my business, I guess I wouldn’t change anything because it all led me to where I am now.
What’s your best advice for someone who wants to start a business in the wedding industry?
I don’t know if I’m qualified to be giving any advice, but I would say go with your gut. Go where your instincts tell you. Don’t over think it, or you’ll tell yourself that you’re not good enough or you might fail or whatever, don’t let that negative voice tell you what to do. Just go out and start making things.
What are you watching on the television at the moment?
Re-watching The Sopranos, Mr Inbetween. Also just enjoying new releases of classic films.
How do you spend your weekends?
Honestly weddings can be so satisfying, but exhausting. I don’t consider myself a social butterfly so when my partner and I aren’t working we like to be in our cocoon. We catch up on housework. Walk the dogs. Coffee in bed. We like to immerse ourselves in the garden and the quiet. And yes I will take a break from editing and play video games or spend too much money on audio gear.
Kim & Josh - We Are Real Love
The weather isn’t always going to go according to plan. Especially in Tasmania. You just have to roll with it.
And Kim & Josh took the day as it came and never stopped smiling, even getting drenched didn’t stop them from enjoying themselves and it became a part of their experience. Their vows speak to everything they've been through already, living abroad and away from family can take a toll but they've been each other's rock and partner the whole time. Soaking wet suits and dresses didn't matter, all they needed was each other.